I remember packing prescription creams and pills into my beauty bag before flying off to industry events filled with flawless skin and impossible beauty standards – always feeling like I didn't belong there. Sometimes, I was too anxious to even leave the house. I was caught in a viscous cycle of stress and acne, going in an endless loop.

At the time, acne still felt deeply shameful, especially in the beauty world, and there was barely any conversation around the connection between skin and mental health.

Years later, Cajsa, Helena and I came together and realised that we had all been longing for the same thing. A softer, kinder and more emotionally honest world around acne. That became Common Clouds. It's truly the world (and the products!) I wish existed when I was in the deep of it.

Thank you for being part of it all <3

xx Maria